Emerging Technologies Academy

3D Printing Opportunities & Challenges Course

A Market View

Friday, September 9, 2016

Course Focus

IMI’s 3D printing course provides an introduction to the market opportunities and challenges that 3D printing and additive manufacturing present to prototyping and production applications.

The course seeks to untangle the media hype to uncover where the real value lies for additive manufacturing and the applications where the technology can bring about the biggest step changes to the way we manufacture products today.

3D printing has caught the world by storm to the extent that it is suggested that the second industrial revolution is underway. 3D printing or Additive Manufacturing is a process of making a three-dimensional solid object of virtually any shape from a digital model.  It is achieved using an additive process, where successive layers of material are laid down in different shapes and is unlike traditional techniques, which mostly rely on the removal or subtractive processes of material.

While 3D printing technology has been around since the 1980s, it was not until the early 2010s that the printers became widely available commercially.  Since then, there has been a large growth in the sales of these systems and their price has dropped substantially. According to Wohlers Report 2016, the additive manufacturing market grew nearly 26% CAGR to over $5 billion in 2015. The CAGR for the previous three years was 33.8% and the market is expected to exceed $20 billion by 2020. McKinsey lists 3D printing as one of the 12 technologies that could drive truly massive economic transformation and disruption in the coming years.

3D printing technology is used for both prototyping and distributed manufacturing with applications in architecture, construction, industrial design, automotive, motorsport, aerospace, military, engineering, dental and medical industries, biotech (human tissue replacement), fashion, footwear, jewelry, eyewear, education, geographic information systems, food, and many other fields.

IMI’s 3D Printing Opportunities & Challenges Course provides a precise overview of the current and emerging applications, future possibilities for the technology and the challenges of implementing a disruptive technology into mainstream manufacturing industries.

3D Printing Opportunities & Challenges Course

8:00 am Course Registration

8.30 am Session 1

Course Leader: Hannah O'Brien, Sales & Marketing Director, Alchemie Technology, Cambridge, UK

Markets, Applications & Trends

  • Market Size & Overview of 3D Printing Applications
  • Emerging Applications for 3D Printing
  • Identifying Real Opportunities
  • Future Applications
  • Transforming Design & Product Development
  • Challenges & Barriers to Re-shaping Supply Channels & Re-shoring Manufacturing

Integration & Application Development

  • Creating a Printing Solution is a Complex Process
  • Requires a Range of Disciplines to Work Together
  • Engineering Compromises Used to Manage Deposition Reliability
  • Typical Issues in Developing Printing Systems for Specific Applications
  • Developing Collaborative Partnerships to Deliver Success

12:00 noon Lunch

1:00 pm Session 2

Commercial Considerations & Development Partners

  • Overview of Main Players in 3D Printing Market
  • Print Service Providers
  • Printer Manufacturers
  • Holistic Approach to Finding Partners & Creating Solutions
  • Developing Collaborative Partnerships
    • Cost Savings
    • Added Value Propositions

2:00 pm Adjournment



Hannah O’Brien, Sales & Marketing Director, Alchemie Technology, Cambridge, UK

Hannah O’Brien is Sales & Marketing Director at Alchemie, an independent consultancy company to the industrial inkjet sector and associated markets.  Ms. O’Brien has over a decade of experience in the additive manufacturing and industrial ink jet sectors.  Hannah currently provides industry consultancy and business development to companies interested in creating growth through the adoption of sustainable additive manufacturing processes. 

Prior to Alchemie Ms. O’Brien worked as Sales Director at Xennia Technology Ltd, a UK based industrial ink jet integrator and was responsible for global sales and marketing activities.  She was responsible for delivering significant sales growth through the exploitation of Xennia’s digital technology for the decoration of ceramic tiles.

Ms. O’Brien has been involved in over 100 ink jet development programmes working with customers to support them to implement additive manufacturing techniques onto production line environments. Projects included developing ink jet processes for the building of 3D structures and deploying ink jet for additive manufacturing applications in sectors as diverse as pharmaceutical/healthcare, food, consumer goods, automotive, textiles and construction.

Hannah has first-hand experience of developing business development strategies to support the implementation of disruptive technologies for sustainable manufacturing and a proven track record in delivering rapid business growth through installation of digital print systems onto production lines across global market places. Ms. O’Brien has worked with key players from all aspects of the supply chain from end users to technology providers and has a solid understanding of how to translate technologies into tangible benefits for customers.  She has a background in marketing and technical sales and has strong application knowledge across a range of industrial sectors.